Search Engine Report Card
Internet Marketing Monitor’s Search Engine Report Card provides an overview of the search engine market. The information provided can help you decide how and where to spend to your marketing moolah. Essential search engine statistics relevant to any internet marketing campaign are also provided.
The Featured Search Engine highlights a different specialty search engine each month. While they don’t typically reach the broad audiences of the major general-purpose search engines, specialty searches provide a targeted and product-specific advertising opportunity. As their online presence grows, specialty searches will continue to expand in topic and reach. If you’re looking for interested, targeted traffic a specialty search may be the way to go. Since the featured search engine changes each month, make sure to check out past featured search engines.
Who Powers Who is a general overview of where the major search engines get their results from. Although the major search engines usually feature their own content, many popular searches are simply repackaged results from somewhere else. Who Powers Who can help you plan where to spend your advertising dollars and decide which search engines and directories to get listed in.
While each of us has a favorite search engine, some get used more than others. Search Engine Usage Statistics spotlights the major players in the search engine market, shows you which search engines are getting the most traffic, and tracks the results over a six month period.
Featured Search Engine
From ixquick.com:
|
|
|
) for every search engine that chooses it as one of the ten best results for your search. So a five star (As metasearches go, ixquick takes a unique approach to ranking sites. Results are combined from the top choices of a dozen website to create a snapshot of search engine rankings. Using the star system described above, ixquick shows you what sites are ranking in the most search engines for your keywords.
The search also includes an international phone directory, an image search, and a comparision shopping search. ixquick is a great tool for website owners because it can give you an overall view of where your site is ranking across a multitude of search engines.
Another unique feature of ixquick is the way it handles user’s information. The company purges all records every 48 hours. It stores no personally identifying information and bills itselfs as the most private search on the web because there is no saved information on any of it’s users.
Vital Statistics:
- Available in 17 languages
- 120 million searches per year
| Search Engine Usage Statistics | ||||||
| Jan 07 | Feb 07 | Mar 07 | Apr 07 |
May 07 |
Dec 06 | |
| 53.7% | 55.8% | 53.7% | 55.2% | 56.3% | 50.8% | |
| Yahoo! | 22.7% | 20.7% | 21.8% | 21.9% | 21.5% | 23.6% |
| Live/MSN | 8.9% | 9.6% | 10.1% | 9.0% | 8.4% | 8.4% |
| AOL | 5.4% | 5.1% | 5.8% | 5.4% | 5.3% | 6.1% |
| Ask.com | 1.8% | 2.0% | 1.8% | 1.8% | 2.0% | 2.1% |
| My Way | 0.9% | 1.0% | 0.4% | 1.0% | 0.9% | 2.4% |
| EarthLink | 0.5% | 0.4% | 0.4% | 0.4% | 0.5% | 0.5% |
| BellSouth | 0.4% | 0.4% | 0.5% | N/A | 0.4% | N/A |
| iWon | N/A | N/A | 0.5% | N/A | N/A | N/A |
| Dogpile | 0.6% | 0.4% | 0.4% | 0.4% | 0.4% | 0.5% |
| Netscape | N/A | N/A | N/A | N/A | N/A | N/A |
| Comcast Search | 0.4% | 0.4% | 0.5% | 0.5% | 0.5% | 0.5% |
| NexTag Search | N/A | N/A | N/A | N/A | N/A | 0.4% |
| My Web Search |
N/A | N/A | 1.0% | 1.0% | N/A | N/A |
[…] Search Engine Summary […]
