Matt has been calling on Google to provide advertisers with more information for a while now.  They've answered, at least in part.  According to Marketing Pilgrim, Google is now providing advertisers with a new report called "Placement Performance".

The new report shows advertisers how well their ads are performing on specific websites within the Google content network.  That's right… within the content network only.  The search network is not included in the report.  It's pretty standard otherwise.

Many, like Matt (and Marketing Pilgrim), won't be as impressed with this new tool as they could have been.  In what has become a new standard for Google, they've released enough information to make it appear that they're becoming more transparent.  And while the information in the report will no doubt be beneficial for advertisers, it could be much better.

Time will tell if Google plans to ever become the advertiser-friendly place we all know it could be.  We welcome the new report and the information it provides.  But we're still waiting for some real transparency.