In addition to today's Internet Marketing Monitor coverage, we felt these stories were worth pulling out of the multitude of news items for March 26, 2007:

  Review: Google's Website Optimizer a Slick New Tool Worth Trying  [The Lonely Marketer]

Patrick Schaber offers an in-depth look at the Google tool that gives you the option of trying different approaches to maximizing your AdWords ROI.  He's not only provided screenshots and commentary on his own use of the tool, but also issued a call for anyone else with experience or reviews to drop him a line so he can include those experiences as well.  We've talked about testing different versions of your landing page/website content at the Internet Marketing Monitor before.  Google's Website Optimizer lets you do just that.  So if you haven't given it a try yet, do so.  If you have, and want to contribute to his resource, drop by Patrick's review and let him know.

  InfoWorld folds print mag to focus on online and events  [InfoWorld]

After almost 30 years as a print publication, InfoWorld is ending the printed version of its magazine.  The April 2, 2007 edition will be the last.  Not to fear, InfoWorld readers.  The online version will remain alive and kicking.  Didn't we just talk about this?  Oh yeah… that's right… Mandy and I debated about something like this earlier today.

  Mobile Search Madness  [SoloSEO]

Aaron Stewart compares Google searches on laptop against the same search on his phone.  He offers an interesting analysis of the differences and talks about the importance of mobile-friendly websites.  And I couldn't agree more with his assertion that mobile phone makers have yet to really give us a lot of options when it comes to Internet-friendly devices.  Maybe the iPhone will be the call-to-arms that gets everyone moving.  We'll have to wait to find out.

  Google Showing More Weight Towards Site Factors as Opposed to Page Factors  [Search Engine Roundtable]

So what do you think?  Have you noticed any changes to way Google ranks the pages of your site?  What about when you're searching?  Does it look like Google is ranking pages of a site better if the entire site is ranked better?  I haven't really noticed anything myself.  But it'd be interesting if this is actually happening.  I can see a lot of problems with this approach, the least of which would be an increase in cruddy pages from high-ranking sources ranking better than great pages from less higher-ranking sources.  And that, my friend, isn't good news.