Internet Marketing Monitor
March 05, 2007
Filed Under (Headlines, The Internet) by Derick on 03-05-2007

  AddThis Widget Gathering Lots of Interesting Data  (TechCrunch)

TechCrunch has published some of the data collected by the AddThis widget so far (the company is supposed to release more of that data soon).  According to AddThis stats, del.icio.us and Google Bookmarks are the options most often selected by users.  Digg and Yahoo are the next ones in the list and, frankly, that surprises me a bit.  I knew that Google had a bookmarking service, but I didn't realize it was quite this popular - although I wasn't surprised that Google Reader came out on top in the feed reader most often selected category.

  Three solid Gmail productivity tips  (Matt Cutts)

The first one is simple:  use filters to route email.  Most mildly proficient emailers do that already.  The second one is a little more interesting.  It involves using a Firefox plugin to install a script into your Gmail inbox that makes saving often-used email searches quicker.  And the last one involves creating a filter that separates intra-domain email from external sources.  Put these three tips together and even the most heavy email users should be able to better organize their Inboxes.  Great tips, Matt!  

  Blogging in an Oversaturated Market is Usually a Poor Decision  (SEOmoz)

Complete with a flowchart designed to test your likely success in a list of oversaturated blogging markets, this post encourages people to avoid the following topics:  politics, gadgets, programming, sports, internet marketing, blogging, celebrity gossip, Apple, Google, and movies.  Unless you meet a set of rigid criteria, Rand Fishkin suggests avoiding these markets because your chances of success are limited.  But, as several people have pointed out in the comments, the topic of a blog should be something you're passionate about.  So regardless of the market, I say go with whatever floats your boat.  Just be realistic about it and know that you're not going to be competing with TechCrunch anytime soon.

  5 Common Mistakes That Make You Look Dumb  (Copyblogger)

While I'm not sure I'd agree that a simple grammatical mistake here or there would make you look "dumb", they are noticeable to those who are trained to see such things.  I'm a fan of good content and these tips can help you ensure that your good content is as grammatically correct as possible.  The 5 common mistakes here are ones that I've noticed numerous times.  In fact, I constantly catch myself using "its" and "it's" incorrectly.  My favorite explanation, by far, was the difference between "affect" and "effect".  I always get those mixed up.  My time in the mental health field (where "affect" means something totally different) didn't help either.  But I love the way it's explained here and I shall most certainly write that one to memory.

  Webmasterworlds Cloaked Content Has The SEO Natives Restless  (Shoemoney)

One of several posts referencing a post on Googler Matt Cutts' blog about some apparent shady cloaking going on over at Webmasterworlds Forums.  After numerous apparent violations of Google's cloaking policy, Webmasterworlds is under the Google microscope.  In the past, Cutts has warned Webmasterworlds about possible booting out of Google if they didn't get their act together.  Looks like those warnings are coming around again.  Bottom line folks:  don't cloak.  You'd be hard pressed to find any truly legitimate reasons for cloaking your site to the search engines.

  The 50 Most Important People on the Web  (PC World)

I'm not sure I'd have ranked them in exactly the same order.  But it's a decent list of some of the bigger names in Internet reach and influence. 

  USAToday Redesign:  An Unwanted Downgrade  (Lisa Barone)

"The fact is USAToday shot themselves in the foot by not listening to their readers. There’s nothing wrong with adding social features to a Web site and changing things around, but these should be changes your users have asked for."  I said the same thing earlier today.  She makes a good point.  Too much mixing of news and commentary isn't a good thing.  The lines get blurry and it's hard to keep the news and opinion separated.

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