Internet Marketing Monitor
February 27, 2007
Filed Under (Search Engines, Yahoo) by Derick on 02-27-2007

While monitoring my list of hundreds of feeds this morning, a post at SEOmoz caught my attention.  In the post, which begins on a humorous note, Rand Fishkin says two things about Yahoo:  1) it's got him in the doghouse and 2) the search algorithm has been much improved:

On a serious note, though, I have to say that I'm more than a little impressed with Yahoo!'s algorithmic upgrades. Their search results rival, and in some cases, exceed the quality I get at Google.

Further down, in the comments, others seem to agree:

Interesting post. Recently I have had similar observations…that Yahoo's search results were more relevant in many cases, and getting better all the time. I've been slowly moving my search frequency from Goolge:90%/Yahoo:10% to Google:50%/Yahoo:50%. It would be good for Google to have a challenger once again, as maybe they will work harder to improve their algorithms.

———-

I think that Y! has good stuff - I think its the fact that they have more PPC results on the page. I can argue that the PPC ads are well-targeted + easier to read. At the end of the day, they are good results, sometimes beating out G & Y's natural search.

———-

Yahoo is streets ahead of MSN at the moment and traffic from them is rising all the time.

I was glad to see some positive mentions for Yahoo over there.  As a company, Yahoo has seen better days.  The company's purple signature color has no doubt bled into the faces of furious managers on more than one occasion in Sunnyvale recently.  And I could spend all day talking about the bad choices and stupid decisions they've made lately.

But when it comes to search, I think Fishkin hit the nail on the head.  The results you get from Yahoo these days are just as, if not more, relevant than those at Google.  As we've pointed out on several occasions at the Internet Marketing Monitor, Yahoo generally has much better results for searches based on current events.  And with it's huge resources of content that Google will never have, Yahoo's SERPs are sometimes just as informative as the pages they link to.

I think we should continue to keep Yahoo on it's toes and question their management issues.  And the jury is still out on Panama and it's affects.  But it's hard to argue that, strictly as a search engine, Yahoo is behind.  But the best way to see which you prefer is simply to test them.  Do identical searches on Google and Yahoo… and then see which SERP you prefer.  If you, like me, don't care for the massively cluttered Yahoo start page, try the slimmed down version at search.yahoo.com.

Everyone has a different preference.  And as several people mentioned in the comments at SEOmoz, there are factors outside the actual search results that can influence folks to use one over the other (email addresses, news, personalized start pages, etc).  But let's give credit where credit is due.

Yahoo may be second to Google in usage.  But it's search results are first class.

Related Posts & Pages Recent Posts



Comments:
3 Comments posted on "Showing Yahoo Some Search Results Love"
Headlines of Note for February 27, 2007 on February 27th, 2007 at 5:07 pm #

[…] A group of Yahoo stockholders have put together a 9 point plan to present at the next Yahoo shareholder's meeting.  The plan calls for, among other things, the firing of Terry Semel as CEO and his removal from the board of directors, the closing of the Yahoo! Media Group, changes in compensation for both Yahoo management and shareholders, and the removal of anti-takeover provisions from the company's management options.  It's a pretty radical plan.  But you know what?  I say go for it!  Something radical needs to happen over in Sunnyvale.  Because, despite a good search engine, Yahoo continues to stumble and fumble all over the place. […]


Asia on April 7th, 2007 at 1:53 am #

I do not agree with yahoo results, in fact this latest algo has sold me off using Yahoo search altogether - I only ever visit for Answers and nothing more. The redundancy on site rankings are horrible - search should give me more than one page to look at and that page should not always be about.como - I get 1 page listed 3 times in the top 5. A bit overboard in my opinion. Let me know when Yahoo gets around to a real algorithm, then perhaps I’ll give it a shot once again.

By the way, I do worry about rankings but those rankings are on google. I do not optimize for Yahoo, and recently we removed our 40,000 ad budget on Yahoo and moved it to MSN. This was due to lack of sales on Yahoo vs MSN and Google. Perhaps Yahoo may consider their algo first class, but I’ll settle for a back seat if it means I get to see more of the internet using a real search engine.


Derick on April 7th, 2007 at 9:12 am #

The best way to find out what works best for you is do exactly what you’re doing: move things around, try out different options, and pick the combination that offers the best ROI.

Depending on the topic you’re advertising, some search engines will just work better than others. I think they each have their strengths and weaknesses.

Good luck finding that optimal balance that works best for you!


Post a comment
Name: 
Email: 
URL: 
Comments: