Internet Marketing Monitor
February 23, 2007
Filed Under (Opinion, Marketing Tools) by Matt / Derick on 02-23-2007

Well… I've given the whole MyBlogLog issue a lot of thought.  As Derick pointed out, we didn't agree on the finer points of the debate.  But I've got a few thoughts to share on the general issue of link baiting (which I think was the real issue here).
 
When you engage in link baiting tactics, you have to be sure that you're ready and willing to accept the consequences of those actions.  ShoeMoney is no stranger to link baiting, either.  A few other examples of Shoe's previous link baits: 

While it's true that the two Google/terrorism posts weren't technically ShoeMoney-created stories, he did jump in to the middle of the whole issue and consequently ended up being harassed by reporters over it.
 
The thing about the Internet is that, once you hit that "Publish" button, your name and your words are somewhere… forever.  You have to be willing to live with the consequences of what you say and do online.  Sometimes we look back at the things we've said or become involved with and wish we'd just kept our mouths shut.  In fact, ShoeMoney later posted that one of his biggest regrets in 2006 was his involvment in the Google/terrorism mess: 

I think when my phone started ringing off the hook the next day it really hit me that I screwed up. I need to think about the impact of things before I write about them. I have a lot of friends at Google and unlike most companies they feel a mark on there company is a mark on them. That is something I have never felt and that aspect just never occoured to me.  […]  I make no excuses for either of these… experiences learned. I just looked like a jackass… It happens.

What will his feelings be about some of his latest linkbait posts at the end of 2007?
 
I don't really see any issues with the Bush posts.  The Anna Nicole Smith post is another matter all together.  As I've said before, ShoeMoney was treading on the thin line of harmless linkbaiting and going over the line with that one.   In the comments of that post he says he responds to someone calling him out for being tacky by saying that he's geniunely concerned about the father of Anna Nicole Smith's baby.
 
The issue here is that we already have someone claiming to be the father.  And we have Anna Nicole Smith telling us who the father is.  But after her death, other people start coming out of the woodwork to claim "fathership" of the baby.  There's nothing out there to keep John Doe from saying they are Anna Nicole Smith's baby's daddy.  On that same token, there's nothing stopping John Doe from saying that they are Shoe's baby's father. 

I wonder what he would think about that?

I think if he stopped and thought about it, he'd realize he took the Anna Nicole Smith post too far, especially in the comments.  When other people are concerned you have to be more careful with your link baiting.  And when you play on the line, like ShoeMoney is known to do, you will cross it from time to time.  If you're okay with that, fine. 

You have to be willing to live with what you've said and what happens to you because of it.  Walking the line puts a big target right on your forehead.  When you make yourself a target, be prepared to have shots fired your way.   I'm basically trying to say that link baiting can be dangerous.  And the more you do it the bigger and bigger your bait has to get to give you the same affect.  Be careful with what you do and say online.  You have to live with it for the rest of your life.
 
And damage is always hard to fix.
 
Personally, though, I love this kind of stuff.  It's what makes the Internet so much fun!  Happy marketing!

-Matt 

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Comments:
1 Comment posted on "When You Walk the Fine Link Bait Line, You’ve Got to Be Prepared To Cross It"
Headlines of Note for March 15, 2007 on March 15th, 2007 at 3:56 pm #

[…] Lisa Barone hits the linkbaiting nail on the head with this one.  Her basic message is simple:  call it whatever you want… but linkbait published at the expense of another person is still wrong and degrades your integrity (and that of the company/clients you represent).  She echoes a sentiment that IMM readers should be familiar with.  We've said on numerous occasions that linkbait eventually reaches the point where it goes too far. […]


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