With the major holiday season ramping up (or already ramped, depending on your take), websites, e-retailers, and brick and mortar stores are pushing sales, promotions, and giveaways more than any other time of the year.  If your business falls into one of these categories, chances are you've got a similar campaign in effect.

The Google Consumer Packaged Goods blog has some good advice for online merchants to heed, especially during promotional times:  every day should be the season for something.

Even the CPG team knows this isn't really new information.  But it's something we all sometimes forget.  With the busy shopping season upon us, we're all focused on one thing:  increased online spending.  But as the CPG blog points out, weeks - if not months - before consumers are spending money, they're thinking about and researching holiday products.  If you've waited until now to feature merchandise or promotions, you may have waited too long.

The second thing the CPG team reminds us is to keep some aspect of the marketing machine going at all times.  The holidays aren't the only times people are spending money online.  And while it's probably true that the majority of their time is currently being spent researching and shopping for holiday gift-giving, it's not too early to start thinking about what comes next.  What should you start planning now to be ready for the first of the year?  I can't really say it any better than the CPG blog:  "More often than not, someone’s going to show up in that space. If not you, then who?"

Plan early, test early, and keep the ball rolling.  It's up to you to make every day a holiday for your customers.